VB Plank Owners Coin

The story

Holding a Veteran Brands Plank Owner coin means your business was aboard at commissioning. Only five thousand are minted, one to each founding veteran-owned business, numbered in the order they came aboard, and once the last is claimed there is no way to earn one. It marks a decision made before the platform opened to the public, before there was traffic to point to or a track record to check, on nothing more than the conviction that veteran-owned businesses deserve to be found. That decision is what built the thing every business after you will walk onto. To the veteran who holds it, the coin is a record of having gone first. To anyone who sees it on your storefront, in your shop, or in your signature, it is a mark that this business helped stand up the platform rather than simply joining it. Viam Praeire: to go before and show the way.